The famous “57” on Heinz ketchup bottles doesn’t mean there are 57 varieties—it was created as a memorable marketing symbol.Founder Henry J. Heinz was inspired by an advertisement and chose 57 because five was his lucky number and seven was his wife’s.
The number became a lasting part of Heinz’s branding, even though the company has produced far more than 57 products.Today, “57” remains one of the most recognizable symbols of the Heinz brand and its long marketing history.
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